Thursday, November 3, 2016

Bayne keeping solid deal with AdvoCare a plus for Roush

Yesterday in the midst of an announcement many were eased of some rumors that had been spreading around that Roush Fenway was trying to outs Trevor Bayne as a driver.  The team announced that AdvoCare and Bayne had renewed their deal with the organization for three more seasons, through the 2019 season.

There have been driver/sponsorship pairings that have blossomed throughout the years, look at how long STP stuck by Richard Petty, Miller with Rusty Wallace, Dupont with Jeff Gordon, Valvoline with Mark Martin, or Lowe's with Jimmie Johnson.  The fact is AdvoCare and Bayne have really had a good pairing together, even though they have yet to find their way into victory lane together in NASCAR.  They did win the ARCA race at Pocono in 2015 in a unique designed car.  Their relationship goes far more than just the sponsorship, Bayne is an avid user of their products and he is an Independent Distributor for the company, along with his wife Ashton.

What many fans hate to admit is NASCAR is a big a business in itself and it is driven by sponsorship.  When all these rumors came up there were fans that expected AdvoCare was going to ditch Bayne because of the performance, but what many don't understand is there is always another side to the story we're never told.  It's not always on track performance that gets a sponsorship out there, it takes a solid spokesman for that company to go to the meet and greets.  I don't think I've read a negative thing from an AdvoCare rep yet that has seen and met Trevor and Ashton, and now little Ellie at their meets during race weekends. 

There are just some sponsors that are made for the driver and vise versa.  The big thing is Roush Fenway really needed to push to keep this deal in their organization for a major reason, they are struggling to keep sponsorship on the other two cars and it's why the big rumor of switching to two cars is really the biggest rumor coming up now.  Like Trevor or not, he is solidly the only guy at Roush that can provide the team with major sponsorship for the entire season.




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